Traffic conversion depends on many factors. Sometimes what you deemed as useless traffic flow may become a goldmine for your website. Conversion rates can be roughly predicted if you follow some time and tested options that we’ll be discussing in this article.
You can’t just take one step toward boosting your website’s conversion; consider various other tweaks to increase your chances of a higher conversion. Let’s take an “add to cart” button for example. Studies have shown that an “add to cart” button can increase conversion rates of a website. However, it’s not that simple. These buttons need to have the right color, the right shape, the right font, be the right size, and display the right icon. Later, we will find out the parameters needed for this.
Through studies and analysis, conversion experts came up with several ways to effectively boost your website’s conversion rates. From these proven methods we have compiled a list of 16 helpful steps to boost your website’s conversion rate.
1. Identify platforms that sell the most
Which avenue of your campaign has had the most converted traffic? Is it social media? Is it email? Is it press release? Once you can pinpoint the platform that has given you the most conversions, then you can try to invest into it more. But don’t shift your focus to one single avenue yet; you can try building more stable bases with other avenues.
The area where your conversions are strongest may vary depending on the industry or field you are in. To judge this, track down your traffic and conversion rates.
2. Provide proof
When claiming your credibility as a website and as a product or service provider, it’s not enough to just say it or write it. Unless you are a giant in the field (which can sometimes be the case because even big companies have to provide proof to be able to stay at the top), then you need to present to your clients and prospects evidence of your traffic.
Proof can be presented in many forms. Usually, this will be displayed in a statistical form produced by studies and analysis. Case study results are usually most effective. Scientific tests and studies are also the best way to establish trust and proof of what you are saying.
3. Provide testimonials
Testimonials from past clients, especially the VIPs, can boost your credibility and can increase conversion rates. According to a study, some possible clients forgo clicking the “buy” button because they don’t trust the buyer enough. For first time clients, the process of weeding out possible trustworthy companies can be taxing, and they are always careful not to second guess. So, put testimonials in the most visible places possible.
4. Provide guarantee security
Guarantee security provides your customer with the security of reduced risk. Of course, there will always be risks even when offering 100% guarantees. In real life buying, consumers face the risk of exchanging their money for a product that they perceived to be worthy and compensatory for their spending. This practice is accompanied by endless product scrutiny. However, this risk is magnified in the online buying industry.
Online buyers and customers can’t physically scrutinize the product they want buy. Rather, they just rely on the website’s trustworthiness (proven by testimonials and reviews) and of course the risk guarantee offered by your company.
Money back guarantee is the most common. Other guarantees include guarantee by time frame i.e. 10 year guarantee, 1 year guarantee, 5 year guarantee, delivered on time or it’s free as well as money back plus compensation for pain.
5. Use good home page image
A good home page image (one which stipulates your website’s description, goals and reflects your customer’s real life) can convert skeptical consumers into real clients. The layout of your home page can pull in or push clients away.
The visual presentation of your website can create a psychological impression for your visitors. The catchier, clearer and more visually tantalizing the images you use, the more impressed the clients will be.
6. Add a trust seal to your site
There are different trust seals for every industry. These trust seals can be given by private entities as well as government agencies. You might be granted use of the Privacy Seal, the Business Identity Seal and/or the Security Seal.
7. Simplify homepage
A home page with complicated navigation can be privy to a high bounce rate wherein visitors land on the site only to exit after a few seconds. This does not only reflect badly on your website but it also pushes away potential customers. No matter how brilliant your products are, when your visitors can’t find their way to the actual products or to your buy button, it’s useless.
Make your home page navigatable. Place your menus at the top of the page. Have your home page lead visitors to your products smoothly.
8. Shorten forms
Long forms may take a lot of time to fill in, making possible converts quit your site right away. You can still manage to get the necessary information from your clients with fewer fields to fill. Don’t ask for things that you don’t need. Signing up through social media is also the best and easiest way to cut time spent on this process in half. Just make sure to stipulate that you will be accessing only the most necessary information through the customers social media profile.
9. Improve landing page design
Spice up your landing page design by including matched ads and a good landing page message, evaluating your landing page’s first impression, including emotional resonance to entice customers, proposition in a clear and compelling way, use good images, include proof and testimonials and clear content.
Create your page to these specification, add your own alternatives and conduct A/B testing over a period of time to see the results.
10. Study traffic based on bounce rates
Knowing which pages gets the highest bounce rate will help you decide what you need to spend time on improving.
11. Offer a live chat button
Having a live chat option on your site draws a big crowd. Featuring a button to this option can help draw visitors to your site and can even clear up any customer concerns. This option can be hard to set up at first, but it can provide some good ROI later.
12. Make content in landing page short but informative
You don’t have to cut your content down to a pile of gibberish. Instead, just cut a few unnecessary lines, include only the most important information and make sure it’s at a good length that you yourself wouldn’t mind spending some time to read. A long and very winding content on your landing page can scare away potential clients thus cutting short your conversion rates.
13. Invest in geographic focus
Which part of the world or state do you recieve more conversions from? Bank on this information. Do you have other language speaking visitors? Then maybe it’s time you try to offer your website in a different language.
14. Place a phone number on the site
There are many interested visitors who may frequent your website but they may be held back by something, like they can’t find a way to contact you! To increase conversion and gain trust from your customers, try putting your email address and your phone number at the top of the page, where everybody can see it.
15. Use videos to show products
You can use a video to explain something about your product or service. It’s one of the easiest ways to market these days. It can also convince those who don’t want to read content. Videos, according to analysis, can make a huge difference to your conversion rates.
16. Make check out process easy
Make sure the check out process on your site is easy and put it somewhere visible. Do not include more forms at this point in time, just collect the necessary information. For your “add to cart” button, follow these specifications to see a higher conversion: a big, noticeable button in red, with a rounded shape, and the text “add to cart” in a readable font.