Category: Business

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The Rise of Big Data-As-A-Service (BDaaS)

Big Data is everywhere. In fact, it's hard to find a sector of business where big data does not play an important part. From health care to transportation, education, defence, weather forecasting,...

Boosting Your Conversion Rates Through Email Marketing Best Practices

No one can deny the importance of email in modern business communication. Every day, there are millions of emails sent from companies to customers, from customers to companies, from suppliers to retailers,...

Predictive Analytics Vs Business Intelligence: is There a Difference?

In the modern world, technology used in everyday business processes can confuse non-technical people. Many technologies may seem to do the same job, but in reality have very different functions depending on...

How Secure Is Your Database?

Data plays a very important role in a typical organisational environment. Security is one of the biggest issues facing data storage; all companies should take measures to protect data from external and...

Implementing and Securing Cloud Storage

Cloud computing is defined as a type of computing that takes advantage of sharing computer resources as compared to having in-house servers or personal device applications. Cloud computing and cloud storage can...

The Rise of Sustainable Industrial Packaging

Humans have used a year’s supply of natural resources in less than 8 months as the population continues to demand more from the Earth. It seems ecological debt is inevitable based on...

Intranets: Relevance in the Age of Enterprise Social Networks

The world of information technology is full of buzzwords and jargon which can cause confusion for some. Consumers in particular can be easily misinformed about a product or service if too many...

Big Data-Driven Marketing

How do you deliver your calls in marketing and make them actionable? Before online marketing, people would answer to great ads on television and the radio. A personalised marketing approach was far from...

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