2014 was a good year for tech. Some new developments were for the better and some didn’t even get the chance to see sunlight. Technology is continually evolving and it has become common for a gadget to be outdated just months after its release in the market. This is a good thing because as we know change and evolution will always be there to enhance our lives, be it in the personal, work or social sphere.
One tech and social aspect we encounter almost daily are blogs. There are blogs on every topic imaginable – from sports, current events, technology, animals, the sciences, marketing, businesses, government, cats, dogs, the list goes on. It has been proven that blogs are a popular way of distributing and consuming information. And as the years go by, it has become easier to create your own website or blog featuring your interests. And with all those changes, blogs have been a very useful tool in information gathering and distribution.
Blogs Are Just One Part Of The Equation
But you also have to take note that blogs are just one part of an online presence. The backbone of any blog or a website is a strong content management system that enables any user to write, create, edit and publish content faster and without much hassle.
We’re going to take a look back on the changes of CMS in 2014 and predict what the new year will hold. Blogs are useful to everyone, especially for businesses and marketing strategy. Google has given us different algorithm changes from Authorship to the introduction of Pigeon that greatly affected SEOs around the world. Since we will be expecting many changes this year, it is important to keep track of updates to better understand the changes in web traffic and the results of search rankings.
Trends To Look Forward To in 2015
Let’s take a look at what we can expect from the CMS world in 2015.
1. Content Creators Will Have Even More Control
Content management systems have always focused on ease of use and access. And over the years, they are gradually shifting to give users a wider range of creative control. CMSs are becoming a full package rather than simple publishing programs. Most started as blogging platforms and grew into resources for managing an entire digital experience. And with these changes, many content writers and creators want to have full control of what they create, publish and the ways they engage with their audience. Developers will be pressured to meet this demand, thus in the future, CMSs will continue to gear toward enhanced accessibility and increased customization.
2. Content Will be Personalized And Targeted
This year, many businesses and marketers will realize that good, reliable and updated content is a strategic asset across the enterprise. Data and content are the essential components that flow across the social, digital and mobile web. The contents will be more targeted and more personal. Marketing the content will be achieved with ample budget and someone with authority that will drive the strategic content programmers. The culture will be more focused on customers. Capital will shift from brand promotion to brand content that blog audiences will actually want to see. Public relations, advertising, branding and demand generation will be divided into 3 areas: data, technology and content.
3. More Automated Content Distribution And Sharing
One of the things that makes CMS unique is its ability to share content across pages and on multiple sites. Users will be able to manually choose which content to pull into their pages. One good example of automated content sharing is the listing of current news and events on the blog homepage or through the use of tags and categories. This will save content creators and contributors lots of time because they will not have to worry about finding other relevant content that they would like to share on their pages.
4. Further Integration Between CMS And Other Systems
The idea of “create once, publish everywhere” has been around for a couple of years now, but only at present has it been taken advantage of. Having a single source for all content will ensure updated information, reduce overhead and increase go-to-market speed. With this, any organization or individual will ensure their CMS has the ability to communicate and integrate with systems such as SaaS, open source tools, independent databases, in-house systems and other installed enterprise applications.
5. Open Source Development Will Be Key
Developing a content management system that is accessible and customizable is a big effort. It’s basically revamping an entire system that was originally intended for online publishing. Many developers are generating solutions collaboratively and relying on open-source development to improve each other’s work. With this in mind, a CMS will be developed and created which will meet a greater set of needs in content management.
6. Marketers Will Build A Deeper Relationship With Their Customers
Many experts have stated that this year, we will see marketers taking step towards a deeper relationship with their customers, using enhanced enterprise software to join up their collected data and provide their customers with a seamless experience. As a direct result of enhanced data and insight, marketers will move budgets away from the so called transaction marketing into a long term marketing strategy. And the end result is a deeper relationship with customers in both pre and post product purchase.
7. Greater Content Variety
It’s becoming very challenging to stand out due to the sheer volume of content being published every day. So generic, average content will not cut it! Although many companies get their team members outside of the marketing department to develop fresh content, we will see an increase of investment in marketers with entertainment and journalism experience and expertise. Outstanding content needs strong research skills, the ability to tell extraordinary stories and a hint of creativity. From this year, many businesses will adapt the concept of brands as publishers which will result in a wide variety and high caliber content that emphasizes compassion and passion for the target audience.
8. Content Marketing Will Continuously Mature
Marketers need to be on their feet and should pick up their game to stay ahead because content marketing will continue to mature. Content needs to be more strategic in order to cut through the wall. Marketers should be thinking about delivering relevant, valuable content.
9. Content Management Systems Will Shape Content Strategy
In all wars and battles, strategy is one key to victory. It’s the same with content management; strategy drives and creates meaningful content. Check your CMS provider offers tools and other essential resources to help you develop and execute your planned and strategically sound content. As mentioned earlier, CMS are continuously evolving. Detailed creative control and ease of use are already standard in most CMSs. Open–source communities are becoming the norm.
10. Mobile Computing Will Dominate
The last few years have seen a shift in computing preference. More people are now connected using their mobile devices as compared to using traditional desktop PCs and laptops. Mobile is a hotbed for effective engagement so marketers and other businesses will fine-tune their mobile strategies to encompass the whole content execution strategy: content theme, persona profiling, distribution and design. Dynamic display technology will come into play so that content and images will adjust to any screen, across all platforms.
We have 12 months to see if these changes will be successful or not, but it in any case, it will be for the better.
Let us know what changes you’re excited to see from content management.